b'the retailers and a rather indirect contact with our final customers, the farmers. What is key in a diverse market is adapt-ability and flexibility to meet customer needs, he says.ES: WHAT MAKES YOUR COMPANY SUCCESSFUL IN WHAT YOU DO?Stange underlines that for them well-adapted, competitive and high-quality products are what makes his company suc-cessful. And this goes along with a very close advice to our customers, he adds.The core BASF strategy for the Agricultural Solutions business unit has always been to innovate and offer new products and solutions for the grower, says Westerman. The German market and farmers are open-minded and adapt quite fast to new products and solutions. Working closely with our customers allows us to propose and tailor our offer to their needs. With seed, crop protec-tion and digital solutions, combined with sustainability aspects, we have a unique position in the marketplace, which allows us and our customers to be successful, he adds.NPZ has repeatedly demonstrated its ability to adapt its business to rapidly changing political and agro-economic conditions, says Herrlinger. Already, the previous generations of owners had repeatedly realigned breeding programs and strategies with a view to the devel-opments and conditions of the respective times and markets. The rather young history of oil seed rape breeding in NPZtoday the companys powerhouseshows that NPZ recognizes, shapes, and successfully uses opportunities for devel-oping a business. One of the most recent examples for this mindset and strategy are NPZs activities in the field of plant protein for human nutrition, especially from rape seed, he underlines.The EU 27, and Germany in par-ticular, have turned into one of the most challenging markets in recent years. The ambitions of Europes political leaders to green the EU agriculture bring about major change for the whole industry, including plant breeders. Nevertheless, NPZ does not see this development as a threat primarily, but more as a challenge the company will accept and successfully compete with. With its innovative and solution-oriented ideas and products, NPZ Group is confident to again shape the future of breeding, adds Herrlinger. 32IEUROPEAN SEEDIEUROPEAN-SEED.COM'