b'THE STRUCTURE OF ISF IN 2022General AssemblyExecutive Committee Board of DirectorsAdvisory Groups 3 Work Flows Science and Innovation Work Flow National Seed AssociationCoordination Groups (CG) Associate MembersExpert Groups (EG) - Plant Breeding InnovationCropsInitiatives (RPLI/ISHI) - Seed Related Innovation Task Forces - Intellectual Property- Genetic Resources - EG BMTMarket Access Work Flow- Phyto - System Approach- Seed Health - DRT - Seed Marketing - ISHI/RPLI- Value Chain - StatisticsSector Business Practices Work Flow- Arbitration- Engagement against Illegal Seed Practices - Environ. and Social Responsibility- Trade RulesCommunicationsColes says this new structure is immensely important as the seed sector works on its message to new stakeholders in the value chain.The seed sector is not properly recognized for the critical role we play in maintaining the food chain, he says. While attending as a member of the CEO consultation group for the UN Food Systems Summit, Coles notes that while many CEOs of global companies were involved, very few mentioned the critical role seed plays.Our new structure must work towards telling our story in a much more robust and confident way, he says. ISF believes this new structure will help better structure messages and cooperation for the future. COMMUNICATING IN A VIRTUAL WORLDOne of the other difficulties ISF faced during this structural change was the inability to meet in-person during the process.I have to really emphasize my appreciation to all of our members, Keller says. Not only did they accept this new struc-ture, but they also called for nominations and approval of those nominations all in a virtual world. That means, all this was done in trust.That trust has helped ISF better structure the new coordi- Michael Kellernation groups and new members of the ISF secretariat. 54IEUROPEAN SEEDIEUROPEAN-SEED.COM'